Logan Paul, for instance, stirred the pot with his notorious video, and Trisha Paytas captured attention beyond her channel with a television appearance. Their reach isn't just limited to their channels some YouTube personalities find their way into global news with their actions. From the side-splitting humor of Jenna Marbles to the gaming and comedic skits of PewDiePie, or the distinct approaches of creators like Liza Koshy and Lilly Singh, this list pays homage to the variety that YouTube offers. In a digital era where fame can be just a viral video away, these famous YouTubers have risen to the top, earning their stripes as influencers and entertainers in the vast media landscape.Ī group of YouTube enthusiasts have pooled together to curate this list celebrating the platform's stars, shining the spotlight on those who have not just amassed huge followings but also those who have produced content that resonates with diverse audiences. It's a place where the most popular YouTubers transform into household names, providing content that captivates millions worldwide. For the entrepreneur rank, Forbes scored candidates on a one-to-four scale, ranging from people who make most of their money from traditional advertising to folks building their own companies, brands, and services.YouTube has become a cornerstone of entertainment, nurturing a virtual stage for some of the most engaging and creative minds on the internet. Our partners at Influential provided follower counts across social platforms and engagement rates (likes, comments, and shares divided by total followers). View Profileįorbes estimated each creator's gross earnings between June 2022 and June 2023. In August, Mulvaney was awarded the Streamy for Breakout Creator. Mulvaeny has also partnered with brands such as Crest, Nike, and Ulta Beauty. This controversy highlights the cultural influence of the Broadway performer who gained viral fame with her "365 Days of Girlhood.” The TikTok series documenting her transition journey has garnered more than one billion views. The actress and LGBTQ activist found herself at the center of an unexpected political crossfire after Bud Light paid her to post a video featuring a case of custom beers with her face on the can. Engagement: 7.5% Entrepreneurship Score: 1 50 Dylan Mulvaney Earnings: $2M Total Followers: 12.5M Avg. She’s also started an investing arm, Dani Austin Ventures, to support up-and-coming consumer brands. The biz, bootstrapped from an extra bedroom at home in 2021, has since hit a $175 million valuation and its hair products can now be found at Ulta stores across the country (a new shampoo and conditioner are due out by year’s end). For Austin, the problem’s personal-she has struggled with hair loss and says the condition almost ended her creator career. She has deals with partners including Tarte Cosmetics, Stanley 1913 and Big Ass Luxury Candles, but the big bucks come from her own brand Divi, which makes scalp products to fight hair loss. Millions follow Austin to share in her travels, time off with friends and shopping escapades. The Dallas-based lifestyle and fashion influencer’s Instagram and TikTok spotlight life with her husband, toddlers and mother. Social media is a family affair for Dani Austin. 28 Dani Austin Ramirez Earnings: $12.5M Total Followers: 2.70M Avg.
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